76- Planning with the feature matrix

Episode notes

When you're building pricing and packaging for your B2B SaaS company, you’ll want to consult the feature matrix first. This framework gives your team an unbiased look at the features your product delivers to customers. It looks at each feature based on two different factors: how many people utilize it and how many competitors offer it. In Episode 76 of the B2B SaaS Marketing Snacks Podcast, host Stijn Hendrikse and special guest Mike Northfield show you, step by step, how to: Set up a feature matrix with insider examples from Microsoft and others Segment your features into different pricing tiers Deliver your product in a differentiated way Expand ARPU Show maximum value to your customers B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software: Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi Brian Graf: CEO of Kalungi B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book ). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!