75- Relationships in marketing

Episode notes

How do you make sure that your relationship bank account with prospects and customers is always positive? If your SaaS company focuses only on what it wants, it will not succeed. Every relationship in B2B SaaS is like a bank account. This key concept from Steven Covey’s “Seven Habits of Highly Effective People” is especially true in marketing for software. When you get to a point where your relationship makes it beneficial for both parties, then it's a win win. Topics discussed include: What “deposits” and “withdrawals” mean in the context of B2B SaaS marketing How to build genuine relationship loyalty that can be “withdrawn” later What offers truly make deposits vs making asks that don’t foster real relationships How to be relevant for your audience – and how they will be relevant for you Why knowing your ICP audience and what they want is critical B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry.