74- How to get traction with an MVP product

Episode notes

Why do some minimum viable SaaS products catch fire immediately, while others struggle to gain traction, even with solid execution? This is a challenge that keeps many early stage founders up at night. Building a great product is just the beginning. You've probably heard people say… “just turn on marketing and revenue will flow.” For some, it can be that simple, but often it isn't. In Episode 74 of the B2B SaaS Marketing Snacks Podcast, our hosts Brian and Stijn dive deep into the hows and whys of finding your true customers and nailing your ideal customer profile. This is absolutely crucial before you can hit the gas on growth. Topics discussed include: Why founders can’t cut corners on going from MVP straight into growth without the right customer understanding The big difference between early adopters and true customers that will pay and help you grow The most important questions you need to answer in the market to gain traction: who’s it for and what’s it for How to confirm when you’ve stepped from MVP to PMF How to conduct Jobs to be Done (JTBD) research to get the best answers B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry.