72- What you need to build a great CRM
B2B SaaS Marketing Snacks · 2024-11-30 · 47 min
Episode notes
Why do so many CRMs fall short of their potential to drive revenue generation and retention? With the right setup, usage, and maintenance, your CRM strategy will be the key to unlock your startup’s true revenue machine. On Episode 72 of the B2B SaaS Marketing Snacks Podcast, Brian and Stijn interview a special guest: Fadi George , co-founder and CTO of Kalungi and a RevOps master. He’s implemented Hubspot for so many companies that he created his own app to automate the process for B2B SaaS companies. Topics discussed include: What makes great CRMs great? How a CRM should support marketing, sales, customer success, the executive team, and more How to align your team with the right systems and culture to keep your CRM data clean How to generate more actionable data B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software: Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi Brian Graf: CEO of Kalungi B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book ).