69- Is brand strategy really dead?
B2B SaaS Marketing Snacks · 2024-11-02 · 34 min
Episode notes
If you are under 30 and your career isn’t skyrocketing in marketing, should you move to product or supply chain? A recent episode of Scott Galloway’s celebrated podcast, Prof G Pod, made the claim that the true innovation and differentiators today for companies are on the product side and not on the marketing side. Galloway is an American public speaker, author, podcast host, entrepreneur, and clinical professor of marketing at NYU’s Stern School of Business. In Episode 69 of the B2B SaaS Marketing Snacks Podcast, Brian and Stijn unpack the truth and the not-so-true factors behind this claim. Topics discussed include: The fast-evolving role of the marketer in view of AI and the fast pace of technological change Where the true value of marketing lies The symbiotic relationship between product and marketing to create truly legendary products What “brand strategy” truly means in software today How to “future-proof” your marketing career to stay relevant B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry.