66- The GTM perspective on growth through acquisition

Episode notes

Don't let a badly chosen or implemented acquisition TKO your software company's success trajectory. In Episode 66 of B2B SaaS Marketing Snacks, we tackle how to make sure a potential acquisition is the right move and, most importantly, how to get the most out of it. Growth by acquisition can be a powerful way to accelerate your go to market approach. Acquisitions allow you to: -quickly enter a new market -buy your way deeper into a market you already service -fill a team or product gap -generate new revenue -grow the balance sheet However, if done poorly or for the wrong reasons, an acquisition can stagnate revenue, increase costs, fracture your team culture, and stretch your team too thin to succeed. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software: Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi Brian Graf: CEO of Kalungi B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book ).