64- Pivoting and product development with Ansoff's Matrix
B2B SaaS Marketing Snacks · 2024-09-21 · 39 min
Episode notes
Innovative products are the bread and butter of SaaS companies, and it can be tempting to try new things. But when it comes to launching new products, many B2B businesses can stumble at first. Episode 64 of the B2B SaaS Marketing Snacks Podcast is the third and final episode in our Ansoff Matrix series. We discuss the right side of the famous Matrix: product development and diversification (“the pivot”) for B2B SaaS. We show you how to find the most efficient and authentic path to true new product-led growth for existing and new audiences. We dive into.. Tried and true T2D3 strategies for marketing a new product to your existing audience How to manage new product development with what your users actually want The difficulties of pivoting to a new product and new audience – and useful examples of those who get it right. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry.