62- Get more market penetration with Ansoff’s Matrix

Episode notes

The secrets to greater market penetration for your software company can be found in the lower left quadrant of the famous Ansoff Matrix. In Episode 62 of the B2B SaaS Marketing Snacks Podcast, we show you how to use Ansoff's Matrix to make the most out of what you already have. You can expand your share of an existing SaaS market using your existing software products and/or services. You will need to attract new customers in the space, defend the customers you already have against rising competition, and perhaps even acquire a competitor to get the edge. The Ansoff Matrix, named after mathematician Igor Ansoff, is actually almost 50 years old. However, as a SaaS founder, you will find its wisdom will ring exactly true for your software company today. Options discussed include: Adjusting pricing to boost sales volume Building new marketing engine to attract new customers Acquiring competitors to increase market share Boosting product quality to discourage churn How to choose the right priorities first Of the four possible ways to grow a company (according to Ansoff’s Matrix), market penetration is probably the least challenging of the four.