61- How investors spot high marketing growth potential

Episode notes

As a SaaS investor, how do you predict how fast a company will grow? You need to know if you're looking at a rocket – or a tugboat – in terms of potential speed and growth. What are its chances to expand fast in the market? Can it really take hold and nail a niche? In Episode 61 of the B2B Marketing Snacks podcast, we talk through all the factors to look for in a company that show it is primed for exponential marketing growth. This is relevant for: • Investors doing due diligence on software company targets • Leadership, employees or job applicants looking at their own company Learn how to spot the hidden potential a company has from a marketing perspective. With this framework, you will know if you should invest your priceless time, effort and capital into a company. Or, if you should search somewhere else. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry.