58- How to get hired as a marketing leader

Episode notes

You have all the experience, connections and drive needed to crush your next top marketing role. Now, what is the best path to getting hired today as a chief marketing officer? Like the famous fable of "the cobbler’s shoes" (in which the cobbler’s kids had no shoes because he was too busy working for others), too many potential CMOs spend too little time on their go to market strategy. They hope social media posts and thought leadership alone will attract clients over time. To get ahead, any potential CMO should treat themselves as seriously as any company would. This means developing a complete plan to identify the right niches and market efficiently to them.