56- A marketing team you can afford

Episode notes

The best B2B SaaS marketing teams are built, not bought. For any software marketing leader, CEO or founder, a crucial part of your job is to teach the new, young, relatively inexperienced people on your team. Small software companies don’t have the big HR budgets that large companies have to hire A-level players. They have to rely on their ability to bring in less experienced, highly motivated people and teach them well according to proven playbooks. Offering support and training develops the exact valuable go-to-market skills you require. It also increases loyalty from your team members as you teach and invest in them. As a senior marketing manager, your performance is not based just on how good you are doing. It's based on how good your team is doing. The more that you can scale yourself through your team, the more success you'll see!