54 - Standing up the ideal go to market team (live at SaaSOpen)
B2B SaaS Marketing Snacks · 2024-05-23 · 30 min
Episode notes
How do you stand up a marketing team fast? Where do you find the best marketing talent? How far and how fast should you expect these experts to go? Today’s software founders have an array of choices for rapid growth: internal hires, fractional hires, agencies and/or tactical specialists – but you can’t (and shouldn't) have it all. Typical startups have one of three needs when it comes to getting customers: Emergency triage: There is bleeding that must be stopped before we can worry about the future Dietary consultation: We’ve been taking on a lot of carbs and need to lose weight Strength coach: We want to go faster and stay healthy Stabilizing a critical problem, increasing marketing efficiency and driving faster scale are all great goals. We’re here to help you decide between the CMOs, fCMOs, agencies, consultants, specialists and even AI tools that service these needs. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry.