53 - Scaling smart with marketing spends from $10-100K/mo
B2B SaaS Marketing Snacks · 2024-04-20 · 44 min
Episode notes
In B2B SaaS, the expectations for a $10,000/mo marketing team are totally different from a $100,000/mo one. As a Founder, CEO, COO or CMO, you need a way to know: • How do I forecast the amount of lead gen and revenue results to expect? • How large a marketing team do I really need? B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book ). With people cost being a majority of the cost involved, every hire needs to be well worth the investment. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software: Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi Brian Graf : CEO of Kalungi Before you spend a single dollar on building a marketing team, you need to know how much is “just right.” Leaders who are tasked – directly or indirectly – with budgeting and reporting oversight for growing SaaS revenue, like CFOs and COOs (as well as their fractional counterparts) can struggle how to get this marketing function right at first. Where to point the effort? How quick to move? How far to go?