46 - A simple framework for content creation

Episode notes

The content playbook that worked in the 2010s doesn’t work anymore. Things like keyword search volume, word count, and post date/time don’t have the same impact they used to. Instead of working backward from keyword to content, good content marketing does the reverse—start with a question you think you can answer better than someone else. Don’t worry about the keywords for now. There are two steps to nailing good content in 2023: Understand the problem. Who are you talking to? What are the questions they’re asking? Articulate the problem in terms your audience will