How B2B Marketers Use Partner Co-Marketing to Multiply Reach
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles · 2026-06-09 · 13 min
Episode notes
Episode 40 of B2B Marketing with Fexingo explores partner co-marketing as a demand generation strategy. Lucas and Luna break down how companies like HubSpot and Salesforce have used co-marketing to reach new enterprise accounts with shared content, webinars, and events. They discuss the key components of a successful co-marketing agreement — including audience alignment, shared KPIs, and lead-sharing models — and walk through a real example: a hypothetical partnership between a CRM platform and a data enrichment provider. The episode also covers common pitfalls like brand dilution and MQL disputes, and offers practical tips for structuring deals that benefit both sides. If you've ever wondered how to double your reach without doubling your budget, this episode has concrete answers. #CoMarketing #PartnerMarketing #B2BMarketing #DemandGen #HubSpot #Salesforce #LeadGeneration #ABM #EnterpriseMarketing #ContentSyndication #WebinarMarketing #RevenueOperations #PartnerEcosystem #MQL #PipelineGrowth #BusinessPodcast #FexingoBusiness #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo