How B2B Marketers Use Intent Data to Prioritize Accounts

Episode notes

Episode 37 of B2B Marketing with Fexingo zeroes in on intent data — the signals that tell you which accounts are actually researching your category. Lucas and Luna break down how Bombora and G2 capture purchase intent from content consumption and product comparison behavior, and how a cybersecurity firm used these signals to prioritize 200 accounts and close a $500,000 deal three months faster than their typical sales cycle. They explore the difference between first-party and third-party intent data, the limits of keyword-level signals versus topical surging, and why intent data is useless without the right workflow. Practical takeaways for any B2B marketer running ABM or long-cycle enterprise sales. #IntentData #B2BMarketing #ABM #Bombora #G2 #FirstPartyData #ThirdPartyData #DemandGen #EnterpriseSales #MarketingOps #SalesIntel #AccountBasedMarketing #BuyerIntent #FexingoBusiness #BusinessPodcast #Marketing #B2B #SalesCycle Keep every episode free: buymeacoffee.com/fexingo