How B2B Marketers Use Customer Advisory Boards to Retain Enterprise Accounts
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles · 2026-06-03 · 8 min
Episode notes
In episode 29 of B2B Marketing with Fexingo, Lucas and Luna dive into the strategic value of Customer Advisory Boards (CABs) for enterprise retention and expansion. Using the example of a major enterprise software company that reduced churn by 18% after implementing a structured CAB program, they discuss how to recruit the right members, what to discuss in quarterly meetings, and how to convert CAB insights into product roadmaps. They also explore the connection between CABs and NPS scores, and why CAB involvement correlates with 30% higher contract renewal rates. A must-listen for B2B marketers focused on account-based marketing and long sales cycles. #CustomerAdvisoryBoard #EnterpriseRetention #ABM #B2BMarketing #ChurnReduction #NPS #ProductRoadmap #AccountExpansion #CAB #EnterpriseSoftware #MarketingStrategy #CustomerInsights #Loyalty #RetentionRate #BusinessPodcast #FexingoBusiness #MarketingOps #DemandGen Keep every episode free: buymeacoffee.com/fexingo