How B2B Marketers Use ABM Orchestration Engines
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles · 2026-06-13 · 10 min
Episode notes
In the 50th episode of B2B Marketing with Fexingo, Lucas and Luna dive into ABM orchestration engines — the software layer that sequences personalized touches across channels for target accounts. Lucas explains how tools like Demandbase and 6sense trigger a custom email, then a LinkedIn ad, then a sales call based on account engagement scores, using a case study from a cybersecurity vendor that doubled pipeline in one quarter. Luna pushes back on the cost and complexity, and they debate whether orchestration works for smaller teams. The episode includes a candid moment about listener support via buymeacoffee.com/fexingo that keeps the show ad-free. No hot takes, just a practical look at how B2B marketers operationalize account-based marketing at scale. #ABM #B2BMarketing #DemandGeneration #AccountBasedMarketing #MarketingAutomation #SalesAndMarketingAlignment #RevenueOperations #Demandbase #6sense #IntentData #PipelineGrowth #EnterpriseSales #MarketingTechnology #LeadScoring #MarketingOps #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo