How B2B ABM Nurture Sequences Convert Cold Accounts
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles · 2026-05-28 · 10 min
Episode notes
Episode 16 of B2B Marketing with Fexingo. Lucas and Luna drill into the specific mechanics of nurture sequences for account-based marketing when the target account has zero prior engagement. They break down a real example: how a mid-market cybersecurity vendor used a 60-day, three-phase nurture sequence — triggered by firmographic fit, not intent — to convert 12 cold tier-2 accounts into qualified meetings. They discuss the email cadence (week 1: problem intro, week 2: peer case study, week 3: ROI calculator, week 6: direct outreach from an AE), the role of LinkedIn retargeting, and how the sequence handed off to sales without an MQL stage. No vague ABM theory. Just the actual playbook, the metrics, and the gotchas — including why the vendor removed the demo request button from all nurture emails until day 45. #ABM #AccountBasedMarketing #B2BMarketing #NurtureSequences #ColdAccounts #DemandGen #ABMPlaybook #MarketingAutomation #SalesDevelopment #ConversionOptimization #B2BSales #MarketingOps #Cybersecurity #LinkedInAds #EmailMarketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo