Interrogating D&I as a brand asset with Efi Naskou, CMO at Zenus Bank

Episode notes

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Efi Naskou to discuss how misconceptions about D&I are holding B2B brands back. Efi challenges the sentiment behind the finding that B2B leaders don't think D&I is an important part of brand's narrative, making the case for a more nuanced and progressive approach. Listen to find out how B2B marketers have both a responsibility and opportunity to drive the D&I agenda within their brand communications. Efi specialises in developing and implementing commercial strategies for businesses that view marketing as a strategic lever. She is a firm believer that smart marketing investment gives companies a clear edge, helps them grow faster, and secures their market position. You can find Efi on Linkedin . You can watch full video versions of the podcast on our YouTube channel . Ready to provoke the truth? Get in touch at alan-agency.com .