Fostering the Next Generation of Marketers, with Faith Wheller, VP of Brand, Sponsorship, and Campaigns at TeamViewer

Episode notes

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Faith Wheller about employee retention, coaching, and what the pandemic means for the future of working in marketing. It’s no secret that the working world is forever changed by the COVID-19 pandemic. Almost two years of working from home has changed the way employees want to work, how they collaborate with their teams, and what expectations they have of their employers. Businesses are required to reconsider their past protocols as well as establish initiatives to hire, train, and retain the best employees. So what does this mean for the marketing teams of the future? Faith Wheller has recently joined TeamViewer as their VP of Brand, Sponsorship, and Campaigns, and she has 20+ years of marketing experience. Prior to joining TeamViewer, she served as Senior Director of Marketing for Intuit as well as several senior marketing roles at Cisco including Senior Director Global Marketing and Marketing Director - EMEA. She has also held roles at BT and Westcon-Comstor. She has a proven track record of building data driven marketing plans and leading high-performing teams.