B2B Marketing Expo Keynote Session - Big B2B Brands are Thought-Leading Brands

Episode notes

We brought the podcast to you LIVE from the B2B Marketing Expo at the ExCeL London! Thank you to everyone who attended the session! Benedict is joined by our distinguished panel: - Áine Bryn, Partner & CMO at Marsh McLennan UK - Craig Welch, SVP, Head of Research Marketing at Elsevier - Gonzalo Garcia Villanueva, Global CMO at NielsenIQ You can find our panelists, Áine , Craig , and Gonzalo on Linkedin. You can watch full video versions of the podcast on our YouTube channel . Ready to provoke the truth? Get in touch at .