E137: Sales and Marketing Alignment

Episode notes

Sales and marketing alignment remains one of the most talked-about goals in B2B and one of the hardest to achieve in practice. In this episode of B2B Marketing Futures , senior marketing leaders come together to explore where sales and marketing alignment breaks down today, and what practical frameworks, rituals, and processes actually help teams work as one. This episode delivers a candid, practitioner-led view of how sales and marketing can move beyond friction to shared outcomes, clearer accountability, and stronger commercial impact. Participants: • Kelli McCabe, Sr. Account Based Marketing Manager, Red Hat • Gary Maggiolino, Senior Manager, Global Marketing Technology, InterSystems • Paul Brienza, Former Growth Marketing Manager, Lloyd’s List Intelligence • Evan Ang, Global Digital Marketing Manager, ABB