E131: The Human Edge: Marketing in a Fully AI World

Episode notes

AI can now write copy, generate creative, analyse markets, and personalise campaigns at a scale no human team can match. So what happens next? Participants: Sam Nohava, Senior VP of Growth Marketing at Coupa, shares how his team is driving rapid AI adoption while keeping storytelling and brand voice at the center of trust and differentiation. Debbie Gaikwad, Marketing Manager at S&P Global, talks about treating AI as both an accelerator and a competitor—and why human oversight remains essential for accuracy, coherence, and real customer connection. Harvey Rañola, Head of Marketing at Quid, dives into how AI frees teams for deeper strategic work, enabling more creativity and authenticity as execution becomes increasingly automated. Alejandra Cerón, Cloud Marketing Manager at Ingram Micro, explores managing AI-powered efficiency across global ecosystems while protecting the organic, human-led engagement that drives loyalty. Together, they discuss how AI has reshaped their day-to-day roles, which skills will matter most by 2030, and why brand, creativity, and emotional intelligence may rise in importance as automation expands.