E130: AI vs Brand: What Will Marketers Still Own in 2030?

Episode notes

In this episode of B2B Marketing Futures, we tackle one of the most pressing questions shaping the next decade of marketing: AI vs Brand: What Will Marketers Still Own in 2030? As AI accelerates across targeting, creative production, and channel execution, our panel of marketing leaders breaks down what human marketers will continue to own and what will inevitably be automated. From navigating the fine line between personalization and over-optimization to redefining the role of brand in an AI-mediated world, this episode explores how strategy, creativity, and authenticity evolve as machines take on more execution. Participants: • Sharon Forder – CMO, Sana Commerce Leading global marketing strategy while navigating how AI reshapes customer expectations, brand trust, and the digital buying experience. • Dorothea Gam – CMO, Mouseflow Driving data-led growth and exploring how AI enhances behavioral insights, experimentation, and customer understanding. • Maud Walkowiak – EMEA Head of Growth Marketing, Aon Transforming growth strategies across markets and leveraging AI to improve decision-making, personalization, and long-term brand value.