E122: How to position yourself as a winner, rather than a loser on AI.
B2B Marketing Futures · 2025-10-16 · 26 min
Episode notes
In this episode of B2B Marketing Futures, we tackle one of the most urgent questions facing marketers today: How to position yourself as a winner, rather than a loser on AI. Our panel brings frontline perspectives on where AI adds value, where it goes wrong, and how to make it a true differentiator. From freeing up time for creativity and human connection, to the risks of over-automation and generic campaigns, they share practical lessons and strategies for using AI with impact. Participants: • Julia Kertesz – Senior Marketing Manager at Acronis , leveraging AI to drive high-impact projects and her professional blog, a balance that earned her a nomination for the 2025 Scottish Women in Tech Awards. • Aileen Stephenson – Sr. Director Digital Marketing at Ericsson , author of the upcoming Gaslighting ChatGPT and creator of the Substack Meet Alex , using AI as a creative partner to scale analytics, content, and thought leadership.