E121: How High Performing Teams Win When They Operate As one
B2B Marketing Futures · 2025-09-23 · 18 min
Episode notes
In this episode of B2B Marketing Futures, we explore what it really takes for high-performing teams to win when they operate as one. From aligning sales, marketing, and product around a shared view of the customer to reducing friction at handoffs, our guests share practical lessons from the frontline of building unified go-to-market teams. Participants: • Monica Gonzalez – Sustainability Marketing Manager at Juniper Networks , bringing experience in weaving together CSR, product, field marketing, and PR to tell a unified sustainability story on tight budgets. • Lukas Kulevicius – Program Manager, Digital Marketing at Atlas Copco , who built a digital marketing team from scratch and now drives double-digit growth through SEM, SEO, and automation while tackling system complexity and ROI discipline.