E114: Sales and Marketing Alignment

Episode notes

In this episode of B2B Marketing Futures, we explore what it really takes to align sales and marketing in today’s fast-changing B2B landscape. You’ll hear from: Jeffrey Boggess, Senior Product Marketing Manager at Checkr Peter Sutton, Principal Consultant at Sutton Marketing Strategies (formerly VP of GTM and Product Marketing at PTC) Sonia Mehta, Tech Investor (formerly Product Marketing at Segment/Twilio) Mary Voitovych, Head of Growth Marketing at Creatio We’ll dive into: Where sales and marketing alignment typically breaks down, and how to fix it How top teams create tight feedback loops, shared KPIs, and cross-functional trust The central role product marketing plays in driving unified GTM strategies Practical advice for building a culture of alignment that drives long-term pipeline growth From scaling ABM across teams to navigating post-acquisition alignment, this episode is full of stories, frameworks, and lessons from seasoned marketing leaders who’ve built smarter, more connected go-to-market engines.