E108: Trustworthy AI in Marketing – Accuracy, Governance & Scale

Episode notes

In this episode of B2B Marketing Futures, we unpack the real-world challenges and opportunities surrounding AI in marketing. Philip Miller, Senior Product Marketing Manager & AI Strategist (Progress), and Madelyne Oliver, ABM Operations Manager (Cloudflare) join us for a candid conversation on deploying AI responsibly, accurately, and at scale. We explore: •The biggest risks marketers face when adopting AI, from hallucinations to data fragmentation •How human-in-the-loop and RAG models are driving accuracy at enterprise scale •Procurement, validation, and building cross-functional alignment for AI tools •What ethical, scalable AI looks like today and who’s doing it well From hyper-personalization to secure integrations and governance frameworks, this episode offers actionable insights for teams looking to build AI systems that are innovative, brand-safe, and business-aligned. If your team is exploring AI, or already knee-deep, this one’s a must-listen.