E104: Higher Productivity and Efficiency through Project Marketing
B2B Marketing Futures · 2025-06-02 · 34 min
Episode notes
In this episode of B2B Marketing Futures , we explore how project marketing is becoming a game-changer for high-performing marketing teams. Joaquin Dominguez is joined by Alex Long (AlphaSense), Jacqueline Murphy (Reveal), and Raven McFarlane (Bluebeam) to discuss how structured project workflows, PMO-style operations, and smart tooling are helping marketers improve campaign speed, consistency, and impact. We dig into: What project marketing really means in practice Common execution pitfalls and how to avoid them The real-world value of tools like ClickUp and Monday Whether it’s time for a dedicated Marketing PMO If you’ve ever struggled with unclear briefs, missed handoffs, or campaign chaos—this one’s for you.