E103: Sales and Marketing Alignment

Episode notes

Why does sales and marketing alignment remain so difficult and what actually works in practice? In this episode of B2B Marketing Futures , host Joaquin Dominguez brings together four experienced leaders to unpack one of the most debated challenges in B2B. Join: – David Flesh , Founder of DCF Consults (ex-Freshworks) – Ariel Zommer , Senior Product Marketing Manager at Okta – Josh Fu , VP Product Marketing at BeyondTrust – Timothy Mitchell , Enterprise Director at Choreograph (GroupM) Together, they share honest insights and practical frameworks covering: Where alignment usually breaks down How messaging, metrics, and content really land in the field What great collaboration looks like across functions The role of GenAI, real-time feedback, and shared KPIs Tactical advice for product marketers, sales leaders, and CMOs Whether you're in marketing or sales, this conversation offers a candid look at how top teams stay aligned and where most still fall short. Subscribe, listen, and learn how to turn alignment from theory into action.