E102: Intent, LinkedIn Ads & ROI: AJ Wilcox and Neelam Agarwal on B2B Targeting with 6Sense

Episode notes

What happens when you combine second-party intent data from 6Sense with the world’s most expensive ad platform, LinkedIn? In this episode of B2B Marketing Futures , host Joaquin Dominguez explores how top marketers are using intent platforms like 6Sense to drive high-performing, cost-effective LinkedIn campaigns. Joined by AJ Wilcox , founder of B2Linked and leading expert on LinkedIn Ads, and Neelam Agarwal , Senior Digital Marketing Manager at Pure Storage , we unpack practical strategies for aligning targeting, messaging, bidding and attribution across the funnel.