E101: Means to build a customer-centric culture in B2B organizations
B2B Marketing Futures · 2025-05-19 · 34 min
Episode notes
In this episode of B2B Marketing Futures , host Joaquin Dominguez is joined by three top product marketers — Shira Marcks (Motive), Karthic Subramanian (Confluent), and Kaushik Patange (Atlassian) — for a deep and honest conversation about building customer-centric cultures inside large, complex organisations. We explore: What customer-centricity actually looks like in practice How to build empathy when you aren’t your customer The systems, rituals, and leadership that help teams stay connected to real customer needs How to validate assumptions with data and structure Why a safety AI platform, a developer tools company, and a global SaaS leader all approach this differently — but share common challenges