E100: The Truth About LinkedIn Ads: Creativity, Retargeting & Wasted Spend
B2B Marketing Futures · 2025-05-13 · 43 min
Episode notes
The Truth About LinkedIn Ads: Creativity, Retargeting & Wasted Spend In this episode of B2B Marketing Futures , we go deep into what actually works in LinkedIn advertising. Host Joaquin Dominguez is joined by AJ Wilcox (Founder of B2Linked and host of the LinkedIn Ads Show), Eddie Casado (Head of Growth Marketing at Mouseflow), and Tom Gatten (CEO of Adzact) to unpack how leading marketers are making B2B ads perform. Learn how to: Keep social actually social with creative-first LinkedIn ad strategies Use video to build retargeting funnels that convert Avoid wasting budget on "click sponge" companies draining your ad spend Run multi-platform tests on TikTok and Meta to validate ad creative Combine intent and fit for smarter ABM on LinkedIn If you're in B2B demand gen, growth, or paid social, this is your playbook for winning in a high-CPC world.