#33: CX Practitioners - Peter Seaman, Finning

Episode notes

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs. In this sixth episode we talk to Peter Seaman, Customer Experience & Marketing Manager for Finning UK & Ireland; the world's largest dealer for Caterpillar. Hear Peter's top tips for implementing successful CX programs, how evoking emotion can lead to customer loyalty and why internal collaboration across different departments is so important.