Why Product Data is a Distributor’s Biggest Problem with Jason Hein of B2B eCommerce Association

Episode notes

In this episode, we’re joined by Jason Hein , Global Director, Product Content and Search at B2B eCommerce Association , to discuss the challenges of product data, merchandising and marketplace strategy in B2B eCommerce. With decades of experience at McMaster-Carr, Amazon Business and Bloomreach, Jason shares why bad product content holds companies back and how to fix it without getting overwhelmed. Key Takeaways: (05:02) Companies wait for a “miracle” fix instead of addressing product data issues. (13:55) Product content must be correct, complete, consistent and clear. (15:18) Contextualization tailors content to customer needs and industries. (18:59) Distributors must define standards for product data with suppliers. (21:30) Prioritize high-traffic categories for faster data improvement results. (24:36) Marketplaces struggle with balancing selection and product discovery tools. (27:06) Investments in product discovery often lag behind selection growth. (31:30) Analytics help focus resources on high-impact product categories. (33:32) The B2B eCommerce Association trains companies on product content.