Why B2B eCommerce Is More Than Just Cost Cutting with Mark Rubin of Kasama
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce · 2024-12-03 · 35 min
Episode notes
In this episode, we’re joined by Mark Rubin , Founder and President of Kasama . Mark is a veteran of eCommerce and B2B innovation. He discusses the importance of strong partnerships in B2B commerce, the value of speed and uptime, and how Kasama supports complex client needs. Mark shares his insights on managing B2B relationships and the role of technology in enabling efficient, customized customer experiences. Key Takeaways: (02:24) Commerce-focused partnerships with a skilled Filipino team. (04:53) B2B focus and strong features offer unique growth potential. (06:37) Platform choice hinges on understanding unique B2B needs. (09:29) Customizable flows and strong reporting simplify B2B management. (14:10) B2B integrations are catching up, driving efficiency and revenue. (16:39) Balancing user experience and function requires a phased approach. (18:27) A test-and-iterate approach allows B2B sites to scale and adapt. (20:39) AI and foundational improvements will drive future B2B efficiency. (23:23) Thriving in eCommerce by partnering with unique, complex B2B clients. (25:26) Choose partners who ask questions and focus on your business needs.