Real-World Tactics for Winning in B2B eCommerce with Samantha Schwartz, Digital Experience Expert

Episode notes

In this episode, Digital Experience Expert Samantha Schwartz joins us to discuss the power of digital transformation in B2B commerce. With experience at companies like Jensen, McMaster-Carr, Zoro and ISN, Samantha shares how businesses can move beyond traditional sales models, leverage data for trust and create frictionless customer experiences. Key Takeaways: (04:22) How a customer-first strategy and strong data foundation drive growth. (09:35) Why B2B eCommerce is more than an add-to-cart button. (14:11) The impact of digital tools on sales, operations and customer service. (16:07) How better merchandising and search can significantly increase RFQs. (19:19) Why high-quality product data builds trust and drives conversions. (20:17) How digitizing invoicing and payments can save hours of manual work. (24:19) Strategies for meeting customers where they are and removing friction. (28:02) The importance of taking risks and testing new digital channels. (31:41) Advice for eCommerce leaders on proving digital’s value internally. (34:35) How to assess a company’s digital maturity before joining. (41:01) Why creativity requires stepping back and giving ideas space.