Dock to the Future: AI, Freight and Customs with Jack Moberger of DocUnlock
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce · 2025-03-14 · 47 min
Episode notes
Jack Moberger , Head of Sales at DocUnlock , joins us to discuss the evolution of B2B sales, AI-driven automation and the changing landscape of global trade. Jack shares insights from his time at Algolia and how his current role is transforming customs brokerage through digitization. Key Takeaways: (03:22) Why “corporate polycrisis” is a reality for many businesses. (06:02) The challenges of B2B search and discovery for vendors. (08:28) The era of generic B2B messaging is ending. (13:37) Supply chains are now more complex and interconnected. (15:41) How customs brokerage and freight forwarding are becoming more complex. (18:33) What DocUnlock does to automate customs clearance and reduce manual work. (23:37) AI is enabling compliance-heavy industries to scale efficiently. (27:50) AI thrives in workflows with clear, correct answers. (29:38) B2B digitization isn’t killing sales — it’s evolving it. (35:37) Why eCommerce teams should be involved in sales forecasting. (39:36) Regulatory changes create immediate demand for expert advice. (43:27) Some of the best tech insights come from under-the-radar sources.