Staying Profitable Amid Tariff Changes: Steven Selikoff on Navigating the End of De Minimis
B2B Breakthrough Podcast · 2025-09-23 · 38 min
Episode notes
Why are smart entrepreneurs celebrating the end of de minimis while their competitors panic about margin compression? The suspension of the de minimis rule has left many e-commerce sellers scrambling to understand new costs and compliance requirements. In this episode of B2B Breakthrough, host Ciara Cristo chats with Steven Selikoff ( ), founder of Product One ( ) and author of The Complete Book of Product Design, Development, Manufacturing, and Sales, about navigating the new tariff landscape with a profit-first mindset. Steven breaks down the myths surrounding de minimis changes, reveals how tariffs and duties can actually be tax-deductible, and shares his proven strategies for achieving 9-10x multipliers even in challenging trade conditions. Learn why building a "purple cow" product is your best defense against margin compression and how smart entrepreneurs can turn trade disruption into competitive advantage.