Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey

Episode notes

What if the secret to breakthrough supplier innovation isn't telling them what to make, but asking them to solve your problem instead? Building a brand that parents trust and kids love requires more than just great products—it takes thoughtful design, strategic partnerships, and an unboxing experience that creates lasting memories. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jen Kennedy , founder and visionary behind HoneyBug , and Rachel Webb , the company's brilliant chief operating officer. Together, they share how they revolutionized family gifting by creating clean, effective, and thoughtfully designed products that solve real parenting pain points. Learn how they built lasting supplier relationships through Alibaba.com, developed their signature unboxing experience, and scaled from garage operations to a trusted marketplace featuring 500+ brands.