How Mid-Day Squares Disrupted Snacking Through Storytelling

Episode notes

How did three people with no social media following turn handwritten notes and free samples into a multi-million dollar snacking empire? Building a successful food brand in today's market requires more than just great products—it takes authentic storytelling, community building, and the courage to do things differently. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jake Karls ( ), co-founder and “Chief Rainmaker” of Mid-Day Squares ( ), about revolutionizing the snacking industry through documentary-style marketing and direct-to-consumer innovation. Learn how they built a loyal following by sharing the good, the bad, and the ugly of entrepreneurship, scaled from handwritten notes to millions of customers, and created a brand that makes people feel like they're buying from friends.