Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri

Episode notes

Why does treating "every production as the first time" prevent the kind of complacency that turns mass production into mass disaster? Turning disruption into opportunity requires more than just quick thinking—it demands the right mindset, strategic preparation, and a willingness to embrace chaos as fuel for innovation. In this episode of B2B Breakthrough, host Ciara Cristo chats with Kerim Kfuri ( President and CEO of The Atlas Network ( and global supply chain strategist, about mastering the art of leading through uncertainty. With decades of experience helping businesses navigate everything from tariff disruptions to pandemic-induced shortages, Kerim reveals his three-step methodology for controlling the controllable factors while building resilience against the unforeseeable. Learn how to transform your biggest challenges into competitive advantages through strategic supplier relationships, proactive risk assessment, and the power of adaptable thinking.