The B2B Podcast Index
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success · 2025-08-19 · 21 min

Episode notes

Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand's ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win are the ones who can pivot fast — without losing their balance. Today we're going to talk about the crucial connection between modern supply chain strategy and brand agility. To help me discuss this topic, I'd like to welcome Salvatore Lombardo, Chief Product and Technology Officer at Coupa. About Salvatore Lombardo Salvatore "Salva" Lombardo is the Chief Product and Technology Officer at Coupa. Lombardo leads Coupa's innovation roadmap and is responsible for its vision, articulation, and execution. Lombardo was previously Chief Product Officer for SAP Ariba, where he was responsible for leading its global product team, roadmap, engineering, and delivery. Prior to that, he was Senior Vice President, Head of SAP S/4HANA Source to Pay & Order to Cash.

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