← B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success · 2025-07-01 · 29 min

Episode notes

Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we're going to talk about data-driven decision making in B2B marketing and sales. I'd like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who leads the Pega Decisioning platform team within their marketing technology organization. Resources The B2B Agility podcast website:

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