#44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success · 2025-05-20 · 31 min
Episode notes
When your site is technically "up" but takes too long to load, customers don't care—it might as well be down. Why is "slow" the new "down", and how is that reshaping the way organizations think about digital experience? Today I'm joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recently helped launch the 2025 SRE Report, which delivers some surprising insights—most notably, that 53% of organizations now view poor performance as just as damaging as actual downtime. Catchpoint is also leading innovation in observability with tools like their new AI-powered Internet Outage Map, and Gerardo's here to talk about what it all means for digital-first organizations. Resources Catchpoint: Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: