#41: Connecting deeply with B2B audiences with Jason Ing, Gusto
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success · 2025-04-01 · 30 min
Episode notes
Payroll isn't exactly what you'd call exciting—so how do you take a - let's face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience's attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payroll, health insurance, HR tools, and more to empower their teams both locally and internationally. Jason has spearheaded innovative campaigns like the recent "Choose Gusto" campaign, proving that even the most unexpected topics can connect deeply with audiences. RESOURCES Gusto: Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: