#38: The layer cake approach to branding with Allison Capaldi and Robert Wolfe, Zeck

Episode notes

In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that lasts—even when it comes to something as overlooked as board meetings? Today, we're joined by Allison Capaldi, Senior Content Manager at Zeck, and Robert Wolfe, Founder of Zeck. Together, they've built not one but three successful brands, including Moosejaw, which sold to Walmart, and CrowdRise, which sold to GoFundMe. Now, they're revolutionizing the way companies approach board meetings with Zeck, while continuing to push the boundaries of what it means to build a memorable and lasting brand. Allison will share her innovative "Layer Cake Approach" to branding, and we'll hear from both Allison and Robert about their unique partnership and insights on building iconic brands. About Allison Capaldi Allison Capaldi started her passion for brand and brand building in 2002 when she was one of the first employees at Moosejaw Mountaineering, founded by Robert and Jeffrey Wolfe. From that moment on, the world of brand building was in her blood.