#37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success · 2025-02-04 · 32 min
Episode notes
Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we're joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This report sheds light on the evolving role of marketing ops, the challenges they face, and the opportunities for B2B leaders to elevate the function as a strategic driver of growth. About Mike Rizzo Mike Rizzo, is the Community-led Founder of MO Pros and MarketingOps.com. With his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first-ever user community and Client Advisory Board programs. He is the founder of MO Pros - The Community for Marketing Operations Pros that is growing with an average of 110 new members every month. He is also the co-host of the podcast called Ops Cast by MO Pros. As the founder of MarketingOps.com, Mike is taking a community-led approach to building resources that are purpose-built for MO Pros. Resources MarketingOps website: The B2B Agility podcast website: