#23: B2B Marketing in the Tech Sector with Polly Traylor, Komprise
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success · 2024-09-03 · 26 min
Episode notes
In an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers' changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights into these transformations. Polly Traylor bio I am a corporate/marketing communications leader with deep experience in tech. As an employee and consultant, I've worked with Fortune 500 publishing and software companies, and startups. I love and excel at writing, ideation, managing programs and teams. My experience includes PR, AR, corporate editorial management, product marketing, SEO, messaging and demand-gen content development, content marketing, surveys/research, social media strategy/execution and podcasts. Currently, I am the Senior Director of Marketing Communications and Content at Komprise . I lead our global communications strategy across North America, EMEA and India, spanning PR, social media, website, product & customer marketing, messaging/brand and sales enablement. Resources The B2B Agility podcast website: This episode is sponsored by BetterHelp.